Real Estate Agents: Why now is the best time to ramp up your social media and content marketing
So much success in business, and in the realtor market, is based on timing. A perfect move at one-point is on a persons’ life would be a disaster at another time. A great realtor understands these elements and works with people to ensure that they make informed decisions, and that the timing is right for all parties.
A skilled estate agent also understands when the time is right to improve their marketing activities. The best time to have carried out marketing was months ago so you feel the benefit today, but after that, the next best time to carry out social media and content marketing is right now, because the sooner you act, the better.
This may sound like a glib marketing line, but there are genuinely many reasons why realtors should improve their social media and content marketing efforts right now, as opposed to waiting.
There is a good return on social media and content marketing
You need to think about your budget, your Return on Investment, and how you use the limited funds you have at your disposal. Social media marketing and content marketing is affordable, and it helps deliver results.
It is true to say Facebook ad costs are increasing, but they are still highly affordable compared to many advertising methods. These ads also deliver great results right now, which ensure you enjoy fantastic value for money.
The same goes with organic posts and content marketing. There is a cost associated with this work, either hiring a professional to create the work or the time you lose making them yourself. However, when you have engaging and informative posts and content, you receive results.
The realtor business isn’t like all other industries and businesses. Your audience will research you and your rivals, choosing the best option for their needs. Your audience will put time and effort into the research process, which means you need to offer them content which helps make their mind up as to your suitability.
This is where content marketing and social media posts deliver a great return, helping you reach your audience and develop awareness in what you offer.
Your audience is on social media
When it comes to determining whether your audience is on Facebook, you either look at the billions of users on the platform or you consider the anecdotal evidence of people you known and what is going on around you. Your audience is on social media, which means you need to be on social media.
Your rivals are on social media
Following on from the point about the people you wish to reach being on social media, your rivals are on social media. If you aren’t on social media, you allow other realtors in your area free access to prospective clients.
You don’t want this to happen, which is why you must be active on social media and use content marketing. By competing with your rivals on this platform, you ensure you are in the mix for your audience, as opposed to letting rival firms steal a march on you.
Social media and content marketing allows you to develop a reputation
Reputation and awareness is vital for realtors, and social media and content marketing is the ideal way to develop a trust in what you do. Ads are useful, but it is often challenging to showcase your skills, experience and expertise in a single ad.
If you have many skills and strengths, and you are an active leader in your local community, you need to tell your audience what you offer and show them why you are the ideal realtor for them.
All companies benefit from customer loyalty and recommendations, and realtors are no different. Social media and content marketing provides you with a brilliant opportunity to showcase your skills while getting to know your audience and developing a suitable relationship. If you’re looking to be the realtor your audience chooses, you need to be active on social media and to utilise content marketing.
At Agent Media, we understand the power of social media and content marketing, and we help you harness its potential. If you want to ramp up your social media and content marketing, now is the time to do so, and we are the company to help, so get in touch.
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